Digital Marketing Specialist

Reports To: Coordinator: Design and Communication


Salary: This is a full-time 12 month position at 232 days with an annual starting salary of $54,852.00.


Primary Purpose:
The Digital Marketing Specialist will create and publish marketing and sales campaigns across multiple platforms for a variety of projects primarily focused on educational events, products, and professional learning. Objectives include building and engaging a following on multiple platforms and driving revenue for the assigned department of ESC Region 13 and various internal and external project clients.

Education/Certification:
Bachelor's degree preferred

Experience:

• Experience creating engaging marketing campaigns ranging from sales and marketing emails to social media posts and blogs
• Experience managing paid digital marketing campaigns (social media, Google Ads, etc.) and creating and analyzing reports leveraging digital or social marketing data
• Experience creating and editing copy and graphics for multi-channel use
• Adept at working on simultaneous projects at different stages
• Solid understanding of major social media platforms, web content management systems(CMS), email and marketing automation practices
• Working knowledge of MS Office and Google Workspace
• Experience building audiences across various digital platforms
• Experience tracking performance indicators and is knowledgeable on marketing reporting and analytics best practices.
• Ability to concisely report on the results of marketing campaigns
• Communicate clearly in all client interactions
• Excellent editorial skills, including writing, editing, and copy editing
• Knowledge of digital marketing and performance metrics; experience with analytics tools such as Google Analytics, Facebook Insights, etc.
• Knowledge of social media advertising strategy and implementation.
• Ability to use design tools such as Adobe Creative Suite
• Basic understanding/foundational knowledge of User Experience (UX)
• Thorough knowledge of Search Engine Optimization (SEO), including on-page SEO and best practices
• Working knowledge of HTML / CSS and can build and edit basic web pages.
• Is adept at prioritizing between various tasks and projects.

Special Knowledge/Skills:

• Comprehensive understanding of social media engagement practices; competency with social media platforms, including Facebook, Twitter, etc., and for how brands are engaging audiences on social channels

Responsibilities:

• Develop and maintain a thorough understanding of the customer base and how to effectively communicate with and engage them
• Lead in development and execution of marketing and sales campaigns for Leadership Initiatives department and teams
• Help develop strategic resources for departmental email campaigns, blog posts, print materials, website copy, social media content, and various reports
• Develop and write copy for blogs, websites, email campaigns, etc.
• Design and manage components of events and campaigns, including onsite communication, social and email marketing strategy, marketing materials and collateral, etc
• Create and manage social media content and an editorial calendar mapping to a digital marketing strategy for Leadership Initiatives
• Maximize departmental social network interaction on a daily basis to build and keep communities engaged – responding to posts regularly, while maintaining the voice of the brand
• Use analytics and other metrics to monitor, evaluate and share interactivity and reporting data to inform digital marketing strategy and campaign stats on a regular basis
• Contributes to creating a content marketing style guide for projects
• Ensures content maintains ESC Region 13 or client brand guidelines
• Adapts legacy/evergreen content to current brand guidelines
• Execute on marketing strategy through paid search and paid social channels
• Optimize campaigns through rigorous testing with a focus on improving efficiency
• Develop project schedules, track project progress, and create internal and external status updates
• Works closely with ESC Region Marketing Team to ensure fidelity of messaging and cohesion of strategy
• Work with in-house design and production teams to ideate for visual concepts, photos, multimedia, and illustrations as needed
• Research education market, trends, and topics to understand what's important to the client (messaging) and the client's audience (solutions)
• Provide outstanding customer service to all ESC Region 13 clients; look for opportunities to add value
• Works well as a part of a team and can collaborate to ensure the best results are achieved
• Strategize various aspects of content to drive leads, subscribers, awareness, and other metrics
• Building long-term marketing plans for products, services, etc
• Develop marketing funnels to drive leads for assigned programs
• Tracking on-page SEO efforts and making adjustments based on data and company goals
• Serve as a representative of ESC Region 13, displaying courtesy, tact, consideration, and discretion in all interactions with other members of the educational community and with the public
• Perform other duties as assigned

Supervisory Responsibilities:
This position does not have any direct reports but may provide general direction to others. There may be a need to train new staff members.

Budget Responsibilities:
Responsibilities include estimating time spent or researching the cost of resources


Equipment Used:

• Adobe Creative Suite
• SEMRush
• Google Analytics, Google Tag Manager
• Salesforce Pardot
• Social Media Platforms: Facebook, Twitter, Instagram, Pinterest, LinkedIn
• Traffic conversion tools
• Wordpress
• Basic HTML
• Microsoft Office and Google Workspace
• Survey Tools
• Social Media Schedulers
• Pardot

General office equipment, Apple computer, peripherals, and other equipment as requirements change.

Working Conditions:

• Fast-paced office environment
• Prolonged periods sitting at a desk and working on a computer.
• Light lifting and carrying (up to 20 pounds)
• Communicates effectively (verbal and written)
• Follows policies and procedures
• Maintains emotional control
• Constant interruptions

The above statements are intended to describe the general purpose and responsibilities assigned to this job and are not intended to represent an exhaustive list of all responsibilities, duties and skills that may be required.